TrustRadius Insights
InfiniGrow has proven to be a valuable tool for users across various industries, providing insights and solving problems related to …
Overview
What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a…
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What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing…
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Product Details
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- Tech Details
What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.
InfiniGrow Features
- Supported: Multi-touch B2B marketing attribution
- Supported: Centralized data
- Supported: Budget forecasting and planning
InfiniGrow Integrations
InfiniGrow Competitors
InfiniGrow Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
InfiniGrow has proven to be a valuable tool for users across various industries, providing insights and solving problems related to marketing activities. Users have gained valuable insights into their marketing efforts, understanding revenue-contributing channels and uncovering parts of the dark funnel. They have also been able to track progress against targets and assess the ROI of their marketing activities, leading to improved budget allocation and performance optimization.
Reviewers have praised InfiniGrow for its ability to provide a clear view of user journeys and understand the motivations behind prospects moving through the sales pipeline. The software has been commended for its advanced analysis capabilities, offering insights that would typically require a data science team. Additionally, users have found InfiniGrow helpful in tracking marketing attribution, managing budgets, and reporting on important metrics like funnel velocity and cohort conversion rates.
Customers have reported positive experiences with InfiniGrow as well. They have used the software to complete OKRs and company board packs by accessing necessary data. The multi-touch full-funnel channel attribution feature has been particularly beneficial, showing the results of marketing activities at different sales process stages. Moreover, customers have praised InfiniGrow's contribution to establishing a tighter link between sales and marketing, providing real data from different channels.
Overall, InfiniGrow has proven effective in helping users gain valuable insights, optimize marketing activities, allocate budgets more effectively, and establish a stronger connection between sales and marketing efforts. The software's comprehensive features have enabled users to track and quantify the impact of their marketing activities while providing accurate data for analysis and reporting purposes.
Key Aspects: InfiniGrow stands out for its unique combination of attribution, forecasting, and planning that has proven to be impactful on users' marketing strategies. Users have found it to be a game-changer, making them more agile, focused, and result-oriented.
Customized Reporting: Multiple users appreciate the ability to generate custom reports in InfiniGrow. This feature allows them to tailor their reporting according to specific needs and metrics, providing enhanced flexibility and customization options.
Holistic Understanding of Customer Journeys: Users value InfiniGrow's comprehensive view of customer journeys as it provides valuable insights into marketing strategies. It empowers users to better understand leads' paths and allocate budgets effectively across different channels, campaigns, and content.
User Interface: Some users have expressed dissatisfaction with the user interface of Infinigrow, stating that it is in need of improvement. They find tasks difficult and challenging to understand without assistance.
Limited Customization Options: Several reviewers have mentioned that they would like to see more clickable data and customization options within Infinigrow. They feel that the tool requires some work before fully utilizing its capabilities.
Lack of Visibility for Leads: A number of users have pointed out that Infinigrow does not provide visibility and analysis for 100% of their leads. They suggest expanding the capabilities of the tool to cater to more teams and improve overall performance.
Users of InfiniGrow have offered several recommendations based on their experiences with the platform. One recommendation is that users should leverage the high-quality customer support provided by InfiniGrow. Another suggestion is to ask for trainings to learn about the advanced features of InfiniGrow. Users also advise getting InfiniGrow sooner rather than later. These recommendations highlight the perceived value of InfiniGrow in terms of its impact on data collection and transparency, ROI, visibility into marketing activities, marketing reporting, and B2B lead generation.
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